Hybrid production package · 9:16 · Manhattan → Aura Med Spa

Your evening, handled.

Cinematic key frames, brand-accurate UI stills at native screen resolution, a designed end card, and a frame-accurate handoff so an editor can composite the final 30 seconds.

01
Phase 1

Character lock

Character reference sheet
Character reference sheet
Ready
1024×1536
PNG

Locked identity fed into every clip frame as a visual anchor: early-30s, light-olive skin, sleek low bun, camel wool coat, cream silk blouse, black leather tote, natural makeup, gold huggie earrings.

Approve this sheet before generating Phase 3 frames — they reference it directly.

Generation prompt

Character reference sheet, vertical 2:3 portrait layout, of one single woman. Woman in her early 30s, warm light-olive skin, dark chestnut hair in a low sleek bun with soft face-framing strands, almond-shaped dark brown eyes, natural 'no-makeup' makeup with a soft rose lip, small gold huggie earrings. Wearing a tailored camel wool coat over a cream silk blouse, carrying a structured black leather tote bag. Elegant, composed, quietly tired professional energy. Layout: a large front-facing medium close-up at the top, and below it a row of three smaller panels: three-quarter profile turned left, clean side profile, and a seated back-seat-of-a-car angle lit by passing city lights. Neutral warm porcelain studio background, soft even key light so face, hair and coat are perfectly legible. Consistent identical face and outfit in every panel. Cinematic live-action photography, shot on ARRI Alexa with 35mm anamorphic lens, shallow depth of field, natural motivated lighting, filmic color grade with warm amber highlights and cool teal-charcoal shadows, subtle film grain, premium fashion-commercial look. Photorealistic, no illustration, no text, no logos.

02
Phase 2

UI stills & end card

Designed in the Marova system (Cormorant Garamond + Inter). Phone stills at 1080×1920, tablet at 1536×2048 — render to PNG for corner-pinning. Maya 6:15 · Lena 7:20 · $165 stays identical everywhere.

6:02
Tuesday, 6:02 PM
7 apps. 0 bookings.
GlowBook3
Hydrating Facial — next available Thursday 11:40 AM
Join waitlist
SpaLine
Session expired. Please log in again to continue booking.
Messages2
Do you have anything for brows after 6 tonight?
Delivered · 47 min ago
Calendar!
Conflict: Facial 6:00–7:00 overlaps Brow appt 6:30
Mail12
We couldn’t hold your slot
Your 6:30 PM request has expired. Rebook to…
Battery 14% · 3 tabs · 2 missed calls
S1 — Multi-app booking mess
1080×1920 · phone
PNG
6:04
marovaassistant
I need a hydrating facial and brow shaping tonight after 6, somewhere near SoHo.
Got it. Here’s what I understood:
Hydrating FacialBrow ShapingTonight · after 6:00 PMNear SoHoSame visit
Finding a spa that can do both tonight…
Ask marova anything
S2 — Marova assistant, parsed request
1080×1920 · phone
PNG
6:05
marova
Request to book
SoHo · Studio
Aura Med Spa
SoHo · 4.9 ★ · 0.4 mi · Does both services
Hydrating Facial
60 min
$110
Brow Shaping
20 min
$55
Preferred windowTonight · after 6:00 PM
Total$165
Send request to Aura
Aura will suggest a plan. Nothing is charged until you confirm.
S3 — Aura Med Spa request-to-book
1080×1920 · phone
PNG
Good evening, Aura
Tuesday · 6:05 PM
New requestvia marova · just now
S
Sophie R.
New client · 2 services · same visit
$165
Hydrating Facial · 60 minBrow Shaping · 20 minTonight · after 6:00 PM
“I need a hydrating facial and brow shaping tonight after 6, somewhere near SoHo.”
Suggest a plan
Decline
Tonight’s schedule
5:00
6:00
7:00
8:00
9:00
MayaEsthetician
Signature Facial
5:00 · J. Park
Peel
7:30 · D. Ortiz
LenaBrow specialist
Lash Tint
5:30 · A. Wu
Brow Lamination
6:30 · R. Kim
S4 — Business dashboard, new request
1536×2048 · tablet
PNG
Requests / Sophie R.
Suggest a plan
marova found the earliest gap that fits both services in one visit.
6:15 PM
Hydrating Facial
Maya · 60 min
$110
7:20 PM
Brow Shaping
Lena · 20 min
$55
5-min hand-off between rooms · done by 7:40 PM
$165
5:00
6:00
7:00
8:00
9:00
MayaEsthetician
Signature Facial
5:00 · J. Park
Peel
7:30 · D. Ortiz
Hydrating Facial
6:15 · Sophie R.
LenaBrow specialist
Lash Tint
5:30 · A. Wu
Brow Lamination
6:30 · R. Kim
Brow Shaping
7:20 · Sophie R.
Send plan to Sophie
Adjust
S5 — Business, suggest a plan
1536×2048 · tablet
PNG
6:07
marova
Aura suggested a plan
6:15 PMHydrating Facial · Maya$110
7:20 PMBrow Shaping · Lena$55
Accepted ✓
You’re confirmed
Tonight at Aura Med Spa · $165
MTWTFSS
9101112131415
6:15 PMHydrating Facial · Maya
7:20 PMBrow Shaping · Lena
Added to your calendar
S6 — Plan suggested → You're confirmed
1080×1920 · phone
PNG
marova
Your evening,
handled.
One request. Every service. Confirmed — without the back-and-forth.
Join the waitlist
marova.com/waitlist
scan to join
Launching first in San Diego · 2026
End card
1080×1920 · end card
PNG
03
Phase 3

Live-action clips

Key frame per clip, anchored to the reference sheet, plus a ready-to-paste video prompt. Each clip can be rendered to an 8-second 9:16 MP4 with Kling v3 Pro (image-to-video, audio off) straight from its key frame. Phones and tablets stay blank in every clip.

Selected spa style
Drives the S3 hero, Clip 3, the rough cut and the prompt export.
Clip 1 key frame — Office exit, Manhattan rush
Clip 1 key frame — Office exit, Manhattan rush
Ready
1080×1920 · anchored to reference sheet
PNG
0–8s

Office exit + walk to car

Video prompt

9:16 vertical, 8 seconds, 24fps. Smooth gimbal tracking shot moving backward ahead of a woman in her early 30s (match reference image: sleek low bun, camel coat, black leather tote) as she exits a Midtown Manhattan glass office lobby at evening rush hour and walks toward a black sedan at the curb. Yellow taxis and pedestrians pass in soft motion blur, wet street reflections, blue-hour sky. She glances at her phone once — screen stays dark. Cinematic anamorphic look, shallow depth of field, warm/teal filmic grade, subtle grain. No on-screen text, no logos, no readable UI.

Editor note · Keep phone blank. End frame: her hand reaching the car door handle (cut point).
8s clip · kling-video v3Not generated
Clip 2 key frame — Back seat, city lights
Clip 2 key frame — Back seat, city lights
Ready
1080×1920 · anchored to reference sheet
PNG
8–16s

Back seat, she opens phone

Video prompt

9:16 vertical, 8 seconds, 24fps. Interior black sedan, night, Manhattan. Slow push-in from over the shoulder to a three-quarter profile of the same woman (match reference). She lifts her phone with both hands; the screen is blank with only a soft warm glow on her face. Passing city lights and taxi headlights streak as bokeh across the window. Her expression shifts from tired to focused. Locked-off camera with gentle handheld micro-movement. Cinematic filmic grade, subtle grain. No readable UI on the phone.

Editor note · Hold phone steady and fairly square to camera between 3s–7s — this is the corner-pin window for S1 → S2 → S3.
8s clip · kling-video v3Not generated
Clip 3 key frame — Aura Med Spa front desk
Clip 3 key frame — Aura Med Spa front desk
Ready
1080×1920
PNG
16–24s

Match cut — Aura Med Spa front desk

Video prompt

9:16 vertical, 8 seconds, 24fps. Warm minimalist med spa reception at evening: porcelain plaster walls, pale oak desk, blush linen, eucalyptus, soft cove light. A calm manager in her 40s with silver-streaked hair picks up a tablet from the desk, its screen a soft blank glow, studies it, taps once, and gives a small satisfied nod. Slow dolly-in from medium to medium-close. Shallow focus, cinematic grade, subtle grain. No readable UI on the tablet, no text.

Editor note · Tablet should be near-vertical (portrait) and steady 2s–6s — corner-pin window for S4 → S5.
8s clip · kling-video v3Not generated
Clip 4 key frame — Relief, warm resolution
Clip 4 key frame — Relief, warm resolution
Ready
1080×1920 · anchored to reference sheet
PNG
24–30s

Return to car — relief

Video prompt

9:16 vertical, 8 seconds, 24fps. Back in the black sedan at night. Same woman (match reference) lowers her phone to her lap, screen dark, and turns to look out the window, exhaling with a soft relieved smile. Warm amber storefront light glides across her face and the glass. Slow, gentle rack focus from phone to her eyes. Close-up, seat-beside-her angle. Cinematic filmic grade, subtle grain. No text.

Editor note · Use only 0–6s. Last 2s reserved for cross-dissolve into end card (S6 briefly on phone at 24–26s before she lowers it).
8s clip · kling-video v3Not generated
Clip 3 · spa style comparison

Warm minimalist vs. SoHo loft-modern

Same manager, same blank tablet, same dolly-in — only the Aura interior changes. Use the picker above to lock one; the S3 hero, Clip 3 and the rough cut follow.

A · Warm minimalist (current)

Porcelain limewash, pale oak, blush linen, eucalyptus. Reads closest to the brand palette; end card feels continuous.

Clip 3 key frame — Aura Med Spa front desk
Clip 3 key frame — Aura Med Spa front desk
Ready
1080×1920
PNG
Aura interior — warm minimalist
Aura interior — warm minimalist
Ready
1080×720
PNG
8s clip · kling-video v3Not generated
B · SoHo loft-modern

Concrete, black steel, greenery, brass, one burgundy velvet bench. More Manhattan-identifiable; contrast against porcelain UI is stronger.

Clip 3 variant — SoHo loft-modern front desk
Clip 3 variant — SoHo loft-modern front desk
Ready
1080×1920
PNG
Aura interior — SoHo loft-modern
Aura interior — SoHo loft-modern
Ready
1080×720
PNG
Variant video prompt

9:16 vertical, 8 seconds, 24fps. SoHo loft-modern med spa reception at evening: polished concrete, black cast-iron columns, black steel windows with city glow, monolithic concrete desk, trailing greenery, brass pendants, a burgundy velvet bench. A calm manager in her 40s with silver-streaked hair and a black uniform picks up a tablet from the desk, its screen a soft blank glow, studies it, taps once, and gives a small satisfied nod. Slow dolly-in from medium to medium-close. Shallow focus, cinematic grade, subtle grain. No readable UI on the tablet, no text.

8s clip · kling-video v3Not generated
Rough cut · 30.00s · 1080×1920 · 24fps
Ready

One-click preview assembly

Joins the four clips and the end card on the handoff timing map, burns in the three headline titles at their cue points, and drops the S1–S6 stills roughly onto the blank phone and tablet so the UI timing reads at a glance. Where a Kling MP4 isn't rendered yet, the key frame is animated with a slow push-in. Spa style: warm.

0:00–0:08 Clip 10:08–0:16 Clip 2 · S1→S2→S30:16–0:24 Clip 3 · S4→S50:24–0:27 Clip 4 · S60:27–0:30 End card
Sources: clip1_frame.png (animated key frame) → clip2_frame.png (animated key frame + UI insets) → clip3_frame.png (animated key frame + UI insets) → clip4_frame.png (animated key frame + UI insets) → end_card.png → title_0.png (burn-in) → title_1.png (burn-in) → title_2.png (burn-in)
MP4
04
Phase 4

Editor handoff

Download HANDOFF.md
Timing map
TimeClipPictureOverlayVOSound
0:00–0:08Clip 1Office exit, walk to black car. Hold full 8s, trim 0.5s head.None. Optional lower-third at 0:03: 'Manhattan · 6:02 PM' (Inter 500, 40px, porcelain, 70% opacity, bottom-left safe zone).VO line 1City ambience, heels on pavement, distant cab horn.
0:08–0:16Clip 2Back seat. Corner-pin S1 at 0:09.5 → S2 at 0:11.5 → S3 at 0:14. Cross-dissolve 8 frames between stills.Headline 0:12–0:15: 'One request.' (Cormorant 600, 96px, porcelain, upper-third centered, 2% letter-spacing).VO lines 2–3Car interior hush, soft UI chime on S2 parse (0:11.8), gentle 'send' whoosh on S3 (0:15).
0:16–0:24Clip 3Match cut on phone glow → tablet glow. Corner-pin S4 at 0:17 → S5 at 0:20.5.Headline 0:19–0:22: 'Every service, planned.' (same style).VO line 4Spa ambience (soft water, low pad), notification tone on S4 (0:17.3), plan-sent chime on S5 (0:23).
0:24–0:27Clip 4Return to car. Corner-pin S6 (confirmed) 0:24–0:26, then she lowers phone. Use clip4 0–3s.None over face.VO line 5Confirmation chime (0:24.5), music resolves to warm major chord.
0:27–0:30End card1s cross-dissolve from clip4 into end card. Hold to 0:30.Burgundy sparkle particle (AE CC Particle World or Trapcode) drifting top-right of wordmark, 8% opacity, 0:27.5–0:30.VO line 6Music tail, single soft sparkle transient at 0:27.8, room tone out.
VO script
  1. 0:01“It's 6 o'clock. You've done the work. You just want the evening to work too.”
  2. 0:09“Booking two things at two places… used to mean seven apps and a phone call.”
  3. 0:12“Now it's one request.”
  4. 0:17“Marova sends it straight to the spa — and they plan it around you.”
  5. 0:24“Confirmed. That's it.”
  6. 0:27“marova. Your evening, handled. Join the waitlist — launching first in San Diego.”
tool
ElevenLabs (Multilingual v2 or Turbo v2.5)
voice
Female, late 20s–30s, warm, low-mid register, unhurried. Suggested presets: 'Charlotte' or 'Matilda'. Stability 0.55, Similarity 0.75, Style 0.15, speaker boost on.
delivery
Intimate, near-whisper confidence — talking to a friend in the back of a car. No 'ad voice'. Slight smile on line 5.
processing
High-pass 90Hz, gentle de-ess, 2–3 dB compression, tiny room reverb (0.4s) to sit inside the car.
Sound-design cue list
  • 0:00Music in — soft felt piano + warm sub pad, 78 BPM, key of D♭ major, minimal.
  • 0:00–0:08Manhattan exterior bed: traffic, heels, cab horn far right.
  • 0:08Car door closes (soft, expensive). Interior hush, low tire rumble.
  • 0:11.8Chime A — parse complete (two-note mint bell, 400ms).
  • 0:15.0Whoosh — request sent (airy, 300ms).
  • 0:16Match-cut: interior rumble → spa bed (water trickle, soft pad). Low-pass sweep 200ms.
  • 0:17.3Chime B — new request notification (single soft tone).
  • 0:23.0Chime C — plan sent (ascending two notes).
  • 0:24.5Chime D — confirmed (warm triad, longer 700ms tail). Music resolves.
  • 0:27.8Sparkle transient (glassy, very quiet).
  • 0:30Music tail out, 400ms fade.
Color grade · LUT direction
lut
Start from Kodak 2383 print emulation at 60% or FilmConvert 'Kodak Vision3 250D'.
look
Warm amber highlights (skin, cab lights), cool teal-charcoal shadows in clips 1–2. Clips 3–4 shift warmer and softer: lift blacks to ~4%, reduce saturation −8, add blush tint to midtones (hue toward #F6E1E4).
skin
Protect skin: hue-vs-sat keep skin at 100%, slight highlight roll-off. Halation subtle on car window lights.
grain
Fine 35mm grain, 12–15% intensity, consistent across all clips and the end card.
end card
No grade on the end card — porcelain must read as exact #FBF8F7. Apply grain only. QR (marova.com/waitlist) must stay unblurred and ≥ 180px on the 1080-wide master.
Compositing notes
  • Stills are delivered at native screen resolution (phone 1080×1920, tablet 1536×2048). Corner-pin onto the blank device screen with Mocha/planar tracking.
  • Add a 2% screen reflection layer (soft white gradient, 'screen' blend, 6–10% opacity) over every still so it sits in the device.
  • Feather the still edge by 2px and add a 1px darker inner bevel to sell the glass depth.
  • Motion-blur the still along with the tracked device (enable motion blur on the corner-pin layer).
  • Keep all prices, names and times identical to the stills: Maya 6:15 PM Hydrating Facial · Lena 7:20 PM Brow Shaping · total $165.
  • Text overlays live in the 9:16 safe area (avoid top 250px and bottom 320px for platform UI).
On-screen text placement
0:12–0:15
One request.
Cormorant Garamond 600 · 96px · Porcelain · upper third · centered
0:19–0:22
Every service, planned.
Cormorant Garamond 600 · 96px · Porcelain · upper third · centered
0:24–0:26
Confirmed.
Cormorant Garamond 600 · 84px · Porcelain · lower third · left-aligned at x=96px
0:27–0:30
(End card carries all copy)
Delivery spec
format
1080×1920 (9:16), 24fps, ProRes 422 HQ master + H.264 delivery
duration
30.00s (4×8s raw = 32s; trim transitions as noted)
audio
Stereo 48kHz, −14 LUFS integrated for social
fonts
Cormorant Garamond (editorial headings, 500/600), Inter (interface, 400/500/600)
palette
Porcelain #FBF8F7 · Blush #F6E1E4 · Burgundy #6D2433 · Mint #D9F1E1 · Lilac #EAE4F8 · Charcoal #1F1F1F