# Marova — 30s vertical ad · Editor handoff

## Spec
- **format**: 1080×1920 (9:16), 24fps, ProRes 422 HQ master + H.264 delivery
- **duration**: 30.00s (4×8s raw = 32s; trim transitions as noted)
- **audio**: Stereo 48kHz, −14 LUFS integrated for social
- **fonts**: Cormorant Garamond (editorial headings, 500/600), Inter (interface, 400/500/600)
- **palette**: Porcelain #FBF8F7 · Blush #F6E1E4 · Burgundy #6D2433 · Mint #D9F1E1 · Lilac #EAE4F8 · Charcoal #1F1F1F

## Timing map

| Time | Clip | Picture | Overlay | VO | Sound |
|---|---|---|---|---|---|
| 0:00–0:08 | Clip 1 | Office exit, walk to black car. Hold full 8s, trim 0.5s head. | None. Optional lower-third at 0:03: 'Manhattan · 6:02 PM' (Inter 500, 40px, porcelain, 70% opacity, bottom-left safe zone). | VO line 1 | City ambience, heels on pavement, distant cab horn. |
| 0:08–0:16 | Clip 2 | Back seat. Corner-pin S1 at 0:09.5 → S2 at 0:11.5 → S3 at 0:14. Cross-dissolve 8 frames between stills. | Headline 0:12–0:15: 'One request.' (Cormorant 600, 96px, porcelain, upper-third centered, 2% letter-spacing). | VO lines 2–3 | Car interior hush, soft UI chime on S2 parse (0:11.8), gentle 'send' whoosh on S3 (0:15). |
| 0:16–0:24 | Clip 3 | Match cut on phone glow → tablet glow. Corner-pin S4 at 0:17 → S5 at 0:20.5. | Headline 0:19–0:22: 'Every service, planned.' (same style). | VO line 4 | Spa ambience (soft water, low pad), notification tone on S4 (0:17.3), plan-sent chime on S5 (0:23). |
| 0:24–0:27 | Clip 4 | Return to car. Corner-pin S6 (confirmed) 0:24–0:26, then she lowers phone. Use clip4 0–3s. | None over face. | VO line 5 | Confirmation chime (0:24.5), music resolves to warm major chord. |
| 0:27–0:30 | End card | 1s cross-dissolve from clip4 into end card. Hold to 0:30. | Burgundy sparkle particle (AE CC Particle World or Trapcode) drifting top-right of wordmark, 8% opacity, 0:27.5–0:30. | VO line 6 | Music tail, single soft sparkle transient at 0:27.8, room tone out. |

## VO script
1. **[0:01]** It's 6 o'clock. You've done the work. You just want the evening to work too.
2. **[0:09]** Booking two things at two places… used to mean seven apps and a phone call.
3. **[0:12]** Now it's one request.
4. **[0:17]** Marova sends it straight to the spa — and they plan it around you.
5. **[0:24]** Confirmed. That's it.
6. **[0:27]** marova. Your evening, handled. Join the waitlist — launching first in San Diego.

## VO direction
- **tool**: ElevenLabs (Multilingual v2 or Turbo v2.5)
- **voice**: Female, late 20s–30s, warm, low-mid register, unhurried. Suggested presets: 'Charlotte' or 'Matilda'. Stability 0.55, Similarity 0.75, Style 0.15, speaker boost on.
- **delivery**: Intimate, near-whisper confidence — talking to a friend in the back of a car. No 'ad voice'. Slight smile on line 5.
- **processing**: High-pass 90Hz, gentle de-ess, 2–3 dB compression, tiny room reverb (0.4s) to sit inside the car.

## Sound-design cue list
- **0:00** — Music in — soft felt piano + warm sub pad, 78 BPM, key of D♭ major, minimal.
- **0:00–0:08** — Manhattan exterior bed: traffic, heels, cab horn far right.
- **0:08** — Car door closes (soft, expensive). Interior hush, low tire rumble.
- **0:11.8** — Chime A — parse complete (two-note mint bell, 400ms).
- **0:15.0** — Whoosh — request sent (airy, 300ms).
- **0:16** — Match-cut: interior rumble → spa bed (water trickle, soft pad). Low-pass sweep 200ms.
- **0:17.3** — Chime B — new request notification (single soft tone).
- **0:23.0** — Chime C — plan sent (ascending two notes).
- **0:24.5** — Chime D — confirmed (warm triad, longer 700ms tail). Music resolves.
- **0:27.8** — Sparkle transient (glassy, very quiet).
- **0:30** — Music tail out, 400ms fade.

## Color grade / LUT direction
- **lut**: Start from Kodak 2383 print emulation at 60% or FilmConvert 'Kodak Vision3 250D'.
- **look**: Warm amber highlights (skin, cab lights), cool teal-charcoal shadows in clips 1–2. Clips 3–4 shift warmer and softer: lift blacks to ~4%, reduce saturation −8, add blush tint to midtones (hue toward #F6E1E4).
- **skin**: Protect skin: hue-vs-sat keep skin at 100%, slight highlight roll-off. Halation subtle on car window lights.
- **grain**: Fine 35mm grain, 12–15% intensity, consistent across all clips and the end card.
- **end_card**: No grade on the end card — porcelain must read as exact #FBF8F7. Apply grain only. QR (marova.com/waitlist) must stay unblurred and ≥ 180px on the 1080-wide master.

## Compositing notes
- Stills are delivered at native screen resolution (phone 1080×1920, tablet 1536×2048). Corner-pin onto the blank device screen with Mocha/planar tracking.
- Add a 2% screen reflection layer (soft white gradient, 'screen' blend, 6–10% opacity) over every still so it sits in the device.
- Feather the still edge by 2px and add a 1px darker inner bevel to sell the glass depth.
- Motion-blur the still along with the tracked device (enable motion blur on the corner-pin layer).
- Keep all prices, names and times identical to the stills: Maya 6:15 PM Hydrating Facial · Lena 7:20 PM Brow Shaping · total $165.
- Text overlays live in the 9:16 safe area (avoid top 250px and bottom 320px for platform UI).

## On-screen text placement
- **0:12–0:15** “One request.” — Cormorant Garamond 600 · 96px · Porcelain · upper third · centered
- **0:19–0:22** “Every service, planned.” — Cormorant Garamond 600 · 96px · Porcelain · upper third · centered
- **0:24–0:26** “Confirmed.” — Cormorant Garamond 600 · 84px · Porcelain · lower third · left-aligned at x=96px
- **0:27–0:30** “(End card carries all copy)” — —